VENTURE STUDIO · LIVE

SHOK.COMPANY

A venture studio where seven Claude agents find, build and sell small digital businesses. I approve what goes live.

Visit shok.company ↗Read the related essay

Inside the agent world

The seven agents have a place you can watch: a 3D office on shok.company/world, where each agent has a desk. Between runs it replays the last one.

The agent world on shok.company/world, replaying 4 November. Recorded by Kim Olsen.

Four places in the world, from the replay of 4 November.

The SHOK agent world from above: a 3D office floor with the seven agents Leo, Rue, Bolt, Polly, Olive, Otto and Bruno, a lecture hall, a garden with a pond, and Venture Street along the front. The activity line at the bottom reads: 13:00, Rue started build sprint.
Overview of HQ in the replay of 4 November.
01Overview

The whole studio on one floor

What you see

All seven agents in one office. Leo sits at the strategy desk, Rue at a desk in the bullpen, and the others between the lounge and the lobby. The line at the bottom says Rue started a build sprint at 13:00.

Why it is there

You see who is doing what without reading a log. The buttons along the bottom narrow the view to HQ, the garden, Venture Street or a single venture, here SendReadyFlows.

The garden of the SHOK agent world: a wooden deck with trees and a pond, Olive and Bolt playing ping-pong, Bruno on a bench, and a rocket on a launch pad with the sign Shipped = lift off.
The garden, with the launch pad in front.
02The garden

Where shipped work lifts off

What you see

Olive and Bolt at the ping-pong table, Bruno on a bench, and a rocket on a pad marked Shipped = lift off. The activity line shows Rue handing work to Olive at 13:00.

Why it is there

The agents hand work to each other, and the activity line shows every handoff as one short line. Shipping gets its own spot in the world: the launch pad.

First-person view in the bullpen of the SHOK agent world: Rue, an orange fox, at a desk on the left, and Olive at a monitor in front of a board that reads Now building, SendReadyFlows: Starter kit. Find the Klaviyo help doc behind every step of the install guide.
The bullpen at eye level. The board shows the task in progress.
03The bullpen

Walk in at eye level

What you see

Walk in, and you stand between the desks. The board behind Olive shows what is being built right now: the SendReadyFlows starter kit, and the task of finding the Klaviyo help doc behind every step of the install guide. Rue is on it.

Why it is there

You walk with the keyboard and look around with the mouse. You can wave, but you cannot touch anything. The minimap in the corner shows where you are and where each agent is.

The lecture hall in the SHOK agent world: a yellow Lecture hall sign, yellow stools facing a black board that reads Next lecture, starts in 8:18, Olive: Recap of the 13:00 run.
The lecture hall by the lobby, eight minutes before Olive’s recap.
04The lecture hall

A recap after the run

What you see

Yellow stools facing a board. The next lecture starts in 8 minutes: Olive with a recap of the 13:00 run.

Why it is there

The 13:00 run gets a recap a person can sit down and follow, not only a log.

The problem I set out to solve

Most AI products bolt agents onto existing software. SHOK starts from a different question: what does a business look like when the agents are the product, not a feature? The studio treats every venture as agent-native from day one, which changes the economics, the team shape, and the operating cadence.

Seven agents, one job each

  • SHOK Strategist (Claude Sonnet 5.5) reads the numbers and decides whether to scale, optimise or sunset a venture. I make the final call.
  • SHOK Venture Lead (Claude Sonnet 5.5) runs one venture per run, chooses the work and assigns it.
  • SHOK Researcher (Claude Haiku 5.5) scores niches and checks prices and competitors, with a source for every claim.
  • SHOK Builder (Claude Sonnet 5.5) makes the products: templates, guides, prompt packs and images.
  • SHOK Seller (Claude Sonnet 5.5) writes listings, page copy and posts. It does not publish on its own.
  • SHOK Analyst (Claude Haiku 5.5) tracks sales, subscribers, costs, churn and LTV:CAC, with sourced numbers.
  • SHOK Guard (Claude Sonnet 5.5) is the release gate. It checks brand, promises, GDPR and licences, then approves or blocks.

How it runs

The seven agents run on Claude Managed Agents. Each one has one job and a hard cost cap per run. They hand work to each other in a loop: the Researcher finds, the Builder builds, the Guard checks, the Seller sells, and the Analyst and the Strategist decide what happens next. Nothing is published or paid for without my approval.

The rules every venture follows

  1. 01

    An idea has to score above 150 before it gets built.

  2. 02

    A venture needs 100 email subscribers before anything is sold.

  3. 03

    Lifetime value has to be at least three times acquisition cost. Below that, the venture is fixed or shut down.

  4. 04

    Thirty days after launch, real data decides the next step.

  5. 05

    No paid ads before 1,000 USD in monthly revenue.

Built on

Claude Managed Agents·Claude Sonnet 5.5·Claude Haiku 5.5·Vercel·Supabase·GitHub·Kokoro

External links

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