An independent IT and AI consultant in Denmark charges between 400 and 2,000 DKK an hour, depending on experience. A consultancy typically bills a client 1,500 to 2,200 DKK an hour for the same kind of work. Day rates run from around 3,000 DKK to around 15,000 DKK. At Brinvik it starts with a one-week audit at 670 EUR, and fixed-price projects run from 4,025 to 10,066 EUR.
That is the answer. It sits at the top because it is what you searched for, and because most pages on this subject spend a thousand words avoiding a number.
The rest covers something more useful: why the range is so wide, what those numbers actually buy, and which number you should be negotiating instead of the hourly rate.
What does an AI consultant charge per hour and per day?
There is no official statistic for "AI consultant" as an occupation. The closest Danish figures are the rates for independent IT consultants, and those are publicly compiled. LonRadar sets them out like this, on a 7.5-hour working day:
- Junior, nought to three years: 400 to 600 DKK an hour, 3,000 to 4,500 DKK a day.
- Mid-level, three to seven years: 600 to 900 DKK an hour, 4,500 to 6,750 DKK a day.
- Senior, seven to twelve years: 800 to 1,200 DKK an hour, 6,000 to 9,000 DKK a day.
- Specialist or architect, twelve years and up: 1,000 to 1,600 DKK an hour, 7,500 to 12,000 DKK a day.
- Security architect: 1,200 to 2,000 DKK an hour, 9,000 to 15,000 DKK a day.
Note two things before you use the numbers.
The tiers overlap. A mid-level consultant at the top of their band charges more than a senior at the bottom of theirs. So the title of the person sitting across from you tells you less about the price than it appears to.
This is not what you get invoiced. Those rates are what an independent charges. The same source puts what clients pay a consultancy for comparable work at 1,500 to 2,200 DKK an hour. The difference is not margin alone. It covers overhead, project management, legal liability, and somebody taking over if the named consultant falls ill. That can be worth the money. But they are two different numbers, and a quote that does not make clear which one you are looking at is worth asking about.
There is no comparable public figure for what a whole AI project costs in Denmark. The numbers in circulation come from suppliers who sell the work, so they are not in this article.
Why do prices range so widely?
Because "AI consultant" is not one service. It covers everything from half a day of training to an integration that writes into your CRM every night.
The range is not noise, and it is not necessarily anyone overcharging. It is four decisions multiplied together. They are rarely made deliberately, and they are almost never negotiated. The hourly rate is, and it is the one that matters least.
The four decisions that make the number
1. Scope, counted in named workflows
Not "AI for the sales department", but "qualifying inbound leads from the website, plus summarising meeting notes into the CRM". Two workflows. Countable.
This is where most quotes are vague, and the vagueness is not accidental. A quote that says "AI implementation" cannot be exceeded, because there is nothing to exceed. A quote that says "two workflows and four integrations" can.
2. Who owns it once the consultant has left
This is the most expensive item on the list, and it almost never appears in a quote.
A system nobody internally can change is not finished. It is deferred. The bill arrives the first time your CRM changes a field, or the employee who understood the setup resigns. Then you pay again, for the same job, to a consultant who now has to read their way into something someone else built.
The difference between a project with a documented handover and one without is not visible on the invoice. It is visible six months later.
3. How long it runs
A one-off project and an ongoing arrangement are two different economics, not two prices for the same thing.
A project is bounded: it gets built, handed over and closed. A retainer is a different thing, namely that somebody keeps looking at it. At Brinvik retainers start at 1,610 EUR a month with a three-month minimum, and they exist because a system set up once and never touched again slowly stops matching the way the company actually works.
4. Whether anything gets measured at all
Here is the link that decides whether all of the above was worth the money.
An AI project with no metric recorded before and after is not cheap at any price. You cannot know whether it worked, and you therefore cannot know whether the next one should be bigger or dropped. You have bought an impression.
It does not have to be sophisticated. The number of hours spent on the task last month, counted before the work starts. That is enough, and it is more than most projects have.
Hourly, daily or fixed price? The three ways to buy
Here is the real difficulty for a buyer, and it is not about finding the lowest price.
An hourly rate and a project price are not two numbers you can compare. They are two different units. 1,800 DKK an hour does not tell you what something will cost until somebody has said how many hours it takes, and the supplier often does not know that number either at the point where you have to decide.
That is why three quotes for the same work can be impossible to line up against each other. One is a day rate, the second an estimate in hours, the third a total. The three numbers do not measure the same thing, and the buyer ends up choosing on the only thing that is comparable, namely the rate.
Fixed price moves the risk. If the work takes 40 percent longer than anyone thought, that is the supplier's problem. It is also why a fixed price is nearly always set a little above the expected hours: there is a buffer built in, and that buffer is the price of knowing what it costs.
The day rate is the wrong number to negotiate
Do the arithmetic. Get a day rate from 9,000 down to 8,000 DKK and you have saved a shade over 11 percent. That is a real saving.
Get the scope wrong and you have wasted 100 percent. That holds even if the rate was low.
Yet nearly the whole negotiation goes on the rate, and there is a reason: the rate is the only number both parties can see clearly from the start. The number of days is an estimate. The definition of done is a conversation nobody wants to have. So the negotiation drifts toward the number that is easy to disagree about.
The three questions that move more than the rate: How many days, and who decides when it turns out to be more? What does done mean, written down? And what does the first change after handover cost?
Note that only the last of the three is an amount.
Why the prices are published on my website
Most Danish consultancies do not publish their prices. The standard answer is "it depends on your needs", and that is often an honest answer, because it does depend.
But it is also what you say when you do not know.
A price can only be published by somebody who has done the work before and measured what it cost them. That is why I read a public price list as a competence signal rather than as a commercial risk. It does not say the work is cheap. It says somebody has run the numbers enough times to put them in writing.
I sell fixed price, so I have a clear interest in that argument. Read it with that in mind. It does not change what I do: the number holds, including when the work turns out to be bigger than I thought, and the risk of hitting it sits with me.
There is an honest objection, and it is worth knowing. A public price list pressures a supplier to cut the work to fit the number. That is a real risk, and the counter is not to remove the price. It is to write the scope out, so you can see what was cut.
What does the price mean for your role?
The same number looks different depending on where you sit.
Owners and leaders
You need a yardstick, not a budget. The most useful one is this: an AI project that cannot pay for itself within a year on saved time alone is probably too big as a first move. Start with the smallest thing that can be measured, and let the result decide the next one. An audit at 670 EUR is a cheaper way to find out whether there is a job here at all than a 150,000 DKK project that shows the same thing.
Operations and transformation leads
Items 2 and 4 on the list above are yours. Nobody else in the building is going to ask who can change the system in six months, and nobody else is going to count the hours before the work starts.
The practical consequence: demand the name of the person who will maintain it, written into the quote. If there is no name, the handover is not planned, whatever the documentation section says.
Sales and RevOps leads
Your work is often priced wrong because it looks small. An agent that qualifies leads is technically one workflow. But it touches personal data, it writes into the CRM, and it speaks in the company's name to real customers.
The third is what gets missed. An agent working inward across your own systems can fail quietly and be corrected. An agent speaking outward fails in front of a customer. It is the same amount of work to build and an entirely different amount of work to stand behind, and a quote that prices the two the same has not understood the job.
Four lines every quote must contain
Before you compare two quotes, check that both carry these four lines. If one is missing, you are not comparing two quotes. You are comparing a quote and a number.
- What gets built, in named workflows, not in categories. "AI implementation" is not a line.
- Who can change it in six months, by name and with the training that requires.
- What happens after handover, and what the first change costs.
- Which number decides whether it worked, measured before the work starts.
That is four lines. A serious quote can write them without calling you back.
What does it cost to do nothing?
The alternative to buying advice is rarely doing nothing. It is usually hiring.
The nearest Danish role that is properly compiled is data scientist. The median salary is 71,012 DKK a month, so around 850,000 DKK a year before pension, holiday pay and the other costs of employing somebody. For comparison, the median for an IT consultant is 52,800 DKK a month, and for consultants in management and strategy roles 60,000 to 82,000 DKK.
The arithmetic is not a recommendation of one over the other. It is a reminder that there are two price tags, and that one of them runs on again next year whether or not there is a job to do in November.
There is a third option, and it is often the right one for a company of 5 to 80 people: buy the advice once, make sure it is handed over properly, and let an existing employee own it afterwards. It is cheaper than a hire and lasts longer than a project with no handover. It does require that item 2 on the list above actually appears in the quote.
What does it cost at Brinvik?
I always start with a one-week audit at 670 EUR. It produces a documented map of where Claude earns its place with you, and a fixed quote you can act on or walk away from. The fee is credited against any project that follows.
Fixed-price projects run from 4,025 EUR for one deployment over three to four weeks, to 10,066 EUR for multiple agents, integrations and training over six to eight weeks. Retainers start at 1,610 EUR a month. Workshops are priced per employee in a waterfall, from 395 EUR down to 265 EUR at twenty employees and above, with a five-employee minimum.
I am not claiming that is cheaper than the alternative. I do not know, and neither do you, until somebody says how many days the other quote assumes. That is the whole point of this article.
What I am claiming is that the risk sits somewhere else. If the work takes 40 percent longer than I thought, that is my problem, not yours. And you know the whole figure before you say yes, rather than finding out along the way.
The full price list is on the pricing page, and there is a fit check if you want to know whether the job belongs here at all before we talk.
Sources
Primary:
- Brinvik pricing. Every Brinvik figure in this article.
Third party. Every rate in this article comes from these:
- LonRadar, freelance IT hourly and day rates 2026. Rates by experience level, day rates calculated on a 7.5-hour day, and the rule of thumb of two to two and a half times an employee's hourly wage.
- LonRadar, IT consultant salary 2026. A median of 52,800 DKK from 291 verified reports, June 2026, broken down by seniority, region and consultant type, plus what clients are billed. Danish language.
- Loen.dk, data scientist. Median salary for the nearest compiled AI role, built on Statistics Denmark figures. Danish language.
- IDA, calculating your fee as self-employed. The method behind converting a salary into a fee. Danish language.
- Lederne, calculating your fee. The same method, independently of IDA. Danish language.
The last thing, which the price does not cover
Every number above pays for the work. They pay for somebody to map, build, integrate and hand over.
They do not pay for somebody inside the company wanting it. That is not a line item that can be bought, and it is the only point on the whole list where a supplier cannot stand behind the outcome. A system nobody wanted does not get used, however well it is built and whatever it cost.
It is worth settling before you request quotes. Not afterwards.
